focus group(noun) focus groupnoun pluralfocus groups Britannica Dictionary definition of FOCUS GROUP [count] :a small group of people whose opinions about something (such as a politician or a new product) are studied to learn the opinions that can be expected from a larger group...
Define focus group. focus group synonyms, focus group pronunciation, focus group translation, English dictionary definition of focus group. n. A small group selected from a wider population and sampled, as by open discussion, for its members' opinions ab
A focus group can be a constructive way to understand if a marketing strategy is working or not — and if another type of marketing might be better used. History and Evolution of Focus groups The term 'focus group' was coined by marketer and psychologist Ernest Dichter in the 1940s. Dich...
Two-way focus group: Focus groups are often conducted behind one-way glass, where researchers can take note of what’s going on. In these types of groups, the whole group watches another and comments on what they observe and hear. Dual moderator focus group: Instead of one moderator in th...
A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign.
Focus groups tend to be not smaller than four but not larger than fifteen people gathered with a specific purpose. Results from focus groups are not taken as statistical data, but they are useful to reflect qualitative opinions of similar individuals. For example, the purpose might be to know...
The meaning of FOCUS GROUP is a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population.
Focus group definition: a representative group of people questioned together about their opinions on political issues, consumer products, etc.. See examples of FOCUS GROUP used in a sentence.
Groups was one of the world's largest...- ethnic group is a group of people who identify with each other on the basis of perceived shared attributes that distinguish them from other groups. Those...- groups focus on evaluating the skills, behaviors, needs, and functions of a group and ...
The meaning of FOCUS GROUP is a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population.