FOCUS GROUP meaning: a small group of people whose opinions about something (such as a politician or a new product) are studied to learn the opinions that can be expected from a larger group
Define focus group. focus group synonyms, focus group pronunciation, focus group translation, English dictionary definition of focus group. n. A small group selected from a wider population and sampled, as by open discussion, for its members' opinions ab
Home›Business Management›What is a Focus Group? Definition:A focus group is a small group of people gathered to provide their opinion and views about a particular subject. It is a research technique employed in marketing and social sciences that offer qualitative information about how certain...
A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign.
The basic structure of a focus group is a group discussion amongst participants, with guidance from a moderator. Sometimes this facilitation is more involved, and other times it’s very light. No matter the approach, the line of questioning will have been carefully determined beforehand and writte...
Some of these include: Mini focus groups: Fewer participants are used, bringing the number down from 6-12 to four or five consumers. Online focus groups: Consumers log into a website using video chat and participate remotely. Two-way focus group: Focus groups are often conducted behind one-...
Focus group definition: a representative group of people questioned together about their opinions on political issues, consumer products, etc.. See examples of FOCUS GROUP used in a sentence.
The meaning of FOCUS GROUP is a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population.
The meaning of FOCUS GROUP is a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population.
a.The distinctness or clarity of an image rendered by an optical system. b.The state of maximum distinctness or clarity of such an image:in focus; out of focus. c.An apparatus used to adjust the focal length of an optical system in order to make an image distinct or clear:a camera wi...