Over the past 5 years, I’ve been training, coaching and guiding business owners how to use the power of business storytelling effectively in their business, to communicate their value and sell more. I helped them get crystal clear on the problem they solve and who their perfect-fit clients...
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however, have always used the technology of their time to advance their storytelling and create unique visual experiences. Think of the retina-burning sleekness ofSpeed
2. Quality content has a business purpose:A popular theme in content marketing isstorytelling. I’m all for telling stories, but every story needs one thing: a point. The point of a business story is to persuade a customer to take action. It might be a hard action, like placing an ord...