multi-criteria decision analysisMCDAmutual fundsperformance indicatorOriginally being a niche strategy followed by few investors, socially responsible investing (SRI) now represents a significant part of the assets under management. After summarising empirical evidence on the performance of SRI funds, we ...
That is, cost-effectiveness analysis must now rise to the level of benefit–cost analysis.23 Here is an excerpt of a 2005 RAND Corporation benefit–cost analysis— concerning the social return on investing in universal preschool in California. The study reached these conclusions: • Using our ...
Socially responsible businesses also want to know if they are making a difference in the world. Every business leader at some point asks, "What portion of my marketing dollars am I wasting?"A more strategic view of the question is to ask, "How do I know that I am investing my marketing...