If it doesn’t provoke in you a visceral reaction, like great creative work does, it’s not great strategy. Is the creative work any good? Is it original? Does it make you feel an emotion? Does it have an idea in it? Does it stand out, hook you quickly, then reveal layers of ...
t.) Fig.: To inflame, as the passions; to rouse; to provoke; to excite to action; to heat; to fire; to animate; to incite; as, to kindle anger or wrath; to kindle the flame of love, or love into a flame. Kindle (v. i.) To take fire; to begin to burn with flame; to ...