“It was like exploring a whole new world. Given my major, I had not learned a lot about business. I had learned about micro and macro economics, but that was it,” Graham says. While working at PepsiCo after business school, Graham paused and realized she was fascinated by consumer ...
Big brands know that, and they use influencer marketing to reach out to their audience. If you don’t have the budget for big names, you can always reach out to micro-influencers from your niche and engage your audience in an even more authentic way....