In a nutshell, ISO 14001 & Co. defineshowenvironmental audits and reporting are supposed to be undertaken. In this article, we will provide you with an overview of the different ISO norms that are part of that family and summarize what the implications for your business are. ISO 14000 ff n...
Thanks to decades of greenwashing and misleading information, people are quite confused about what actually matters to curb global warming. Brands have an opportunity to empower consumers by giving them a better clarity of the real consequences of their actions. 5. The need to get back to basics...
pension plans, and corporations are seeking to lower carbon footprints and be global citizens. The sudden rush into socially responsible investments has caused more observers to warn of potential marketing schemes or so-called greenwashing that try...
1.Natural cosmetics:The first grade contains a clear delineation of the natural, nearly natural and nature-identical materials that may be used in natural cosmetics. So-called traces of other undefined substances are not allowed. 2.Natural cosmetics with organic components:The second grade covers na...
Advertising strategies must be present for companies that want to engage potential customers in circular fashion. However, misleading advertising, such as the use of inaccurate eco-labels and logos or greenwashing leads the customer to distrust companies and the real benefits that circular fashion could...