How does her love of X,Y, or Z affect the way she sees the world? How do certain character traits (optimism/pessimism, dry sense of humor, impatience, etc.) come out in her voice? This helps me take a particular character's voice into a more definable realm, so I can purposely exe...
Designer Newskeeps things more serious with their 404 page. They add a touch of creativity, but keep the tone pretty dry: Respectful vs. Irreverent It’s good to be respectful to your audience, but you also don’t want to overdo it. You may not come across as genuine if you’re alway...