customer touch points have expanded in to the digital realm.Integrating CRMwith the digital channel opens up a clear line of communication not only between the company and its customer, but also amongst individual customers. This allows a client to express their needs, opinions and complaints abo...
WRITTEN BY: Jörgen Sundberg Salesforce, the US tech company responsible for one of the world’s most popular CRM platforms, has earned more than 80 awards for its workplace culture. Its team has more thantripled in sizein the past five years. Employer brand metrics may be infamously elus...
Field marketers who integrate data from sources ranging from CRM to social media feeds gain a better understanding of customer moods, preferences, and media consumption and engagement habits. They use this to create personal, engaging experiences tailored to particular customer segments and markets. ...
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