And another example fromWendy’son Instagram: Keep in mind that this isn’t a “one-and-done” step. Social media trends and slang are constantly evolving. Spend some time doing social media research each month when you’re planning your social posts. And, of course, consistently interact wi...
Design a shared blueprint for communication: Clear voice guidelines ensure everyone in your team represents your brand consistently. It builds a shared understanding of what sets your brand apart and how to speak to your customers. This clear blueprint helps teams of all sizes deliver a consistent...