Nike became the classic athletic brand archetype by projecting an empowered, active personality. At the heart of this personality is Nike’s iconic slogan: “Just Do It.” The company’s marketing materials are filled with people striving for greatness and reaching their goals, creating the sense...
Nike became the classic athletic brand archetype by projecting an empowered, active personality. At the heart of this personality is Nike’s iconic slogan: “Just Do It.” The company’s marketing materials are filled with people striving for greatness and reaching their goals, creating the sense...
Nike became the classic athletic brand archetype by projecting an empowered, active personality. At the heart of this personality is Nike’s iconic slogan: “Just Do It.” The company’s marketing materials are filled with people striving for greatness and reaching their goals, creating the sense...