This audience is determined by psychological and lifestyle aspects such as interests, values, attitudes, views, hobbies, and personality traits. Businesses may target individuals with comparable motives and interests via psychographic segmentation. A wellness brand, for example, may target health-conscious...
Interestingly, some branches of philosophical thought around the fifth and sixth centuries maintained that animals and plants had souls as well, and some philosophers -- such as Empedocles, Anaxagoras and Democritus -- didn't differentiate between animals and plants, because both were alive [source:...