It is argued that in a buying situation, the consumer will be involved in a decision making process wherein he seeks information on the product, evaluates all the alternative brands and then makes a selection based on the brand which provides him maximum satisfaction. At times the consumer’s ...
in India by examining the effects of digital financial literacy on financial decision-making while considering the mediating effect of government support and digital financial literacy. Furthermore, in this study, we analyzed the relationship between independent variables such as financial attitude (FAtt)...