But first, let’s define the concept of decentralized social media and break down the most popular platforms. And we’ll outline how decentralized social media could impact marketers. What is decentralized social media? Decentralized social media platforms are networks that operate on various ...
Too Long; Didn't ReadBlueSky, a social media platform founded by former Twitter CEO Jack Dorsey, has over 20 million users. The platform is still relatively new, having launched in 2023. It’s attracting all the people tired of both Trump and Elon Musk's antics or just the*wild wild ...
Decentralized Online Social Networks (DOSNs) have emerged as a well-established alternative to overcome the potential privacy and policy concerns that affect the realm of centralized social platforms, with the aim of bringing back the user at center of the stage, and incentivizing spontaneous and ge...
Not all decentralized social media networks are built on blockchains, however. TheFediverseis an ecosystem of many servers that are independently owned, but which can communicate with one another and share data. Mastodonis the most popular part of the Fediverse. Currently with close to three mill...
doi:10.1016/j.osnem.2018.07.001Guidi BarbaraConti MarcoPassarella AndreaRicci LauraOnline Social Networks and MediaB. Guidi, et al., Managing social contents in decentralized online social net- works: a survey, Online Soc. Netw. Media 7 (2018)....
Those other decentralized social networks are more interested in how the content is stored than in whether it’s actually good or not. Blockster is more like a content publication with a bunch of social features where the substance of the content is much more important than...
Diaspora wasone of the earliest decentralized social networks. This was back in 2010, and Diaspora was touted as a Facebook alternative. It did get some deserving limelight in its initial years, but it got confined to only a handful of niche members. ...
According to Larimer, Clarion “learns lessons from other projects,” including the initial idea for Steemit and Voice, two social media projects he launched or backed. According to him, the two previous attempts at decentralized social media were “logically centralized” and required “all full ...
This is why, as a business, we feel so philosophically aligned with rising new decentralized social media networks, such as Bluesky and Mastodon. These networks have been started with a belief that individuals should maintain ownership over their content and the connection to their audience. They ...
Online Social Networks (OSNs) have become a major tool for the worldwide collaboration and information dissemination. Their ever growing interest and the evolution in uses brings new challenges and practical research problems. In particular, the massive adoption of mobile and wireless devices, and th...