UX Leader at Decathlon UK. The team set up an A/B test on 400 product pages to see whether this kind of social proof messaging would have an impact on visitors’ purchase decisions. The text was inserted automatically just below the customer reviews ratings (another element of social proof)...
and their Instagram page is the best place to find updates and the latest news. They’ve also got their own bags in the works, which should be available later this summer. It’s worth noting that the Riverside Touring 920 product page on the UK website is being updated, and right now...