Personalization efforts:Is the brand making enough efforts to personalize the experience of its target persona? Moreover, from a visitor’s perspective, the experience is often a single journey. Visitors are more likely to stick to brands that pay much attention (and have concrete answers) to al...
Persona-Guided Planning for Controlling the Protagonist’s Persona in Story Generation 1 code implementation • NAACL 2022 • Zhexin Zhang, Jiaxin Wen, Jian Guan, Minlie Huang In this paper, we aim to control the protagonist’s persona in story generation, i. e., generating a story from...
If there’s anything that hasn’t changed from the good ol’ brick-and-mortar times to this day and age of thriving online businesses, it’s the firm belief in the mantra ‘Customer is King’. With iconic marketing campaigns such as ‘Share a Coke’ (Coca-Cola) or the ‘Big Sleepover...