E. (2016), "The role of data privacy in marketing", Journal of the Aca- demy of Marketing Science, forthcoming.Martin, K. D., and Murphy, P. E., 2017. "The role of data privacy in marketing". Journal of the Academy of Market- ing Science, pp. 1-21....
The aim of the paper was therefore to find out what SMEs in the Czech Republic in terms of their running consider and perceive as contemporary data privacy issues in marketing and why, because marketing is one of the areas that have been fundamentally affected by GDPR. The particular o...
Data privacy in retail contexts requires convergence among three key stakeholders—consumer, retailer, and regulatory—each of which has unique roles and viewpoints. With a global perspective and a multimethod data collection approach, combining in-depth expert interviews, a large-scale consumer survey ...
U.S. Data Privacy Laws Despite numerous proposals over the years, no one comprehensive federal law governs data privacy in the U.S. yet. In the meantime, individual states have acted rather than wait on the federal government. There's a complex patchwork of sector-specific and medium-specific...
to our affiliates and subsidiaries and other members in the BASF group of companies (in aggregate and non-aggregate forms) for the purposes described in this Privacy Policy. Back to top DIRECT MARKETING If we have requested and you have given us your consent to do so, we will process your...
Charltons is the controller and responsible for your personal data (collectively referred to as “Charltons”, “we”, “us” or “our” in this privacy policy). Our contact details are below. The data we collect Personal data means any information relating to an identified or identifiable na...
Why is data privacy important? A data breach in the government sector can, for instance, put certain top-secret information in the hands of a different nation. A leak of corporation data can put important data in the hands of a competitor's company. Same goes for school and hospital ...
By using our website, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your per...
jurisdictions have different data protection guidelines, so be sure you understand your obligations if marketing in those areas. For example, if your company retains data on residents of California, you must comply with theCalifornia Consumer Privacy Act (CCPA), which came into effect on January 1...
The company, Petzl Distribution (hereinafter "PETZL" or "we/us"), cares about protecting your privacy and the use made of your personal data, and compliance with GDPR. The aim of this policy is to describe and inform you about the processing of your personal data collected directly when you...