Intelligent Systems in Accounting, Finance and ManagementD.W. Tan, W. Yeoh, Y.L. Boo, & S.Y. Liew. The impact of feature selection: a data- mining application in direct marketing. Int. Syst. in Accounting, Finance and Mana- gement, 20(1):23-38, 2013....
This article describes the generation of data mining, data mining objects, tasks, and classification of data mining applications in marketing strategy. It also discusses several common data mining methods and techniques, and gives the data mining in marketing strategy in the application examples.关键词...
Data mining application in marketing strategy. 3rd International Conference on Intelligence System Design and Engineering Application, January, 16-18, 2013, (pp 518-520). China: Hong Kong.Liu Guoxiang1 , Qi Zhiheng2"Data Mining Applications in Marketing Strategy" Third International Con...
The main purpose of Data Mining is to obtain meaningful patterns and useful knowledge in large database. In this paper, firstly, a comprehensive perspective of technologies using in DM are given, then, the association analysis and classification analysis are presented and the ways of how to use...
This Tutorial Covers Most Popular Data Mining Examples in Real Life. Learn About Data Mining Application In Finance, Marketing, Healthcare, and CRM: In thisFree Data Mining Training Series, we had a look at theData Mining Processin our previous tutorial. Data Mining, which is also known as ...
摘要: Introduced data mining a rising analytical technology. Then, described its background, definition, task and procedure and discussed some data mining algorithms that are frequently used. In the end, provided an example of data mining's application in marketing.关键词:...
Data mining is the process of searching and analyzing a large batch of raw data in order to identify patterns and extract useful information. Companies use data mining software to learn more about their customers. It can help them to develop more effective marketing strategies, increase sales, an...
By Jitin MishraFebruary 6, 2020Data Mining No Comments Contents hide Why is data mining important for content marketing? Data Mining accomplishes three main goals of content marketing: 1. Data Mining helps you locate your target audience 2. Conversion 3. Retention How does data mining ...
international journal of electronic business managementYu-Min Chiang, Yu-Chieh Lo and Shang-Yi Lin, 2005, "The application of data mining techniques and multiple classifiers to marketing decision", International Journal of Electronic Business Management, Vol. 3, No. 4, pp. 301-310...
Internet marketing requires a personalized marketing strategy. In this study, the application of data mining in personalized Internet marketing was studied. Based on the mining algorithm, a personalized marketing method was designed. Through the calculat