Which channels do you use for grocery shopping – online or through outlets? How do you search for the products you want to buy? Which of the following factors affect your buying decision for the [product name]? Between price and quality of the item, what affects your buying decision more?
1). For consumers, big data support increasing personalization, as offered and investigated by practitioners and researchers. Bleier and Eisenbeiss (2015) observe that online personalized ads improve click-through rates, especially in early purchase decision stages, but that overpersonalization is ...
In Figure 1 we mentioned the steps for the proposed methodology. Figure 1. Flow chart for the proposed study. 2.1. Preliminaries Concepts 2.1.1. Fuzzy Sets The fuzzy set concept was introduced by the author of Reference [46] to handle the uncertainties prevailing in the real-life problem....
Changes in the European environment that can ensure safe online shopping for consumers are also stressed: terms of service adjusted to the GDPR; usage of well-known payment methods; presence in local price comparison engines; and SSL certificates [47,48]. However, it appears that trust in an ...
Grocery customers list out-of-stock merchandise as a key reason for a bad shopping experience. Beyond product availability, consumers also expect their time in-store to be brief and efficient. Now, more than ever, retailers must provide a seamless shoppi
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grocery shoppingmultichannel retailingThis paper (Chapter 1 of a dissertation on online and multichannel shopping behavior) provides a comprehensive knowledge of the characteristics, circumstances adoi:10.2139/ssrn.1416038Arce-Urriza, MartaCebollada, Javier...
year, pressure was ramping up in the grocery industry, which is known for razor-thin margins. In recent years, food has proliferated at dollar stores and pharmacies. The rise of meal kits also has given consumers another dinner option, and one that often translates to less grocery shopping. ...
When you're grocery shopping, consider the store or house brand. Most of the time the ingredients are the same as the brand-name product (and may even be made by that same company). You don't need to shell out money to pay for the name, as store/house brands are typically much ...
For instance, if the ideal segment is high-income males between the ages of 25 and 35 living in the northeast, the analysis should be restricted to just those characteristics. In addition, the selected scores from the predictive model should flow directly into the campaign segment in order to...