CDP现在已经成为一个专有名词，Customer Data Platform，客户数据平台，所以CDP和企业数据中台 不能直接划...
Apteco marketing software and your chosen Apteco approved partner work together to create your customer data platform (CDP) by gathering all your customer information in one convenient place. Creating an Apteco CDP makes it easy to take full advantage of your data and put your insight to practical...
The only customer data platform natively integrated with analytics to proactively improve data quality, discover new audiences, and sync behavioral data across your stack.
Change the way you do marketing with our Customer Data Platform. Put customers in the center of your mobile strategy with the Mobile Marketing Cloud.
Learn how a customer data platform can collect, harmonize, and activate your data for unprecedented insight into your customers and campaigns. How does a customer data platform (CDP) work? Customer data platforms focus on four primary tasks: collecting data, harmonizing data, activating data, and...
Looking for trusted evaluations of customer data platforms? The 2024 Forrester Wave: Customer Data Platform for B2C CDP report offers in-depth insights and ratings of the leadingcustomer data platform (CDP)vendors — a growing technology that connects customer data with customer experiences. ...
Create a target list from a comprehensive database of more than 300,000 startups from around the world. Find your ideal potential customer using a combination of its health i.e. Oddup score, benchmark valuation and funding. Find Investors ...
How to build an effective customer intelligence platform The heart of the platform is all about data. Collecting the following customer information in a single data repository is crucial: Customer navigation throughout the company websites Customer communications through your contact center, chatbot, or...
A customer data platform (CDP) is formally defined by the CDP Institute as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” The ultimate value of a customer data platform is to provide a unified omnichannel view of...
A CDP is software that combines and manages customer data from multiple sources, to maintain a single customer view used for various marketing objectives.Get CDP Institute’s Guide on why your CDP needs a brain Download Now What is a Customer Data Platform? Your options for CDP-led ...