CVS is relying on two pillars to make its convenience-store approach to health care a success. The first is its giant footprint. It operates 9,900 drugstores, standing in a virtual tie with Walgreens as the nation’s largest drugstore owner. Eighty percent of America’s families need to w...
Based on the success of the initial foray into skin care, Bernstein challenged Yoon to deliver the same level of clever packaging and results-based products to cosmetics. So now, in addition to rows of masks and creatively packaged skin care, CVS offers lipsticks, facial cosmetics, eye makeup...
Consumers can scan the QR code in the aisle to cess the brand's 2-minute online AI diagnostic tool. The tool, powered by parent company Strands and informed by its own findings in hair's biological data, provides up to 1,000 different formula combinations. The trend endca...
Based on the success of the initial foray into skin care, Bernstein challenged Yoon to deliver the same level of clever packaging and results-based products to cosmetics. So now, in addition to rows of masks and creatively packaged skin care, CVS offers lipsticks, facial cosmetics, eye makeup...