E-commerce platforms offer a range of customization options, such as choosing colors, materials, shapes, and adding personalized engravings or prints on it. The success of customization lies in its ability to address the desire for uniqueness among consumers. By enabling customers to personalize ...
Consumer attitude was posited to influence consumers' intention to consider a long-term relationship with an e-commerce company. In this model, two consumer characteristics—consumer expertise and preference stability—were considered as moderators of the relations between consumers' perception of ...
Evo is one of the first e-commerce companies in China to launch clothing customization business. He Guanbin, founder, found that it is difficult to imitate foreign advanced customization mode in China. It hopes to set up an operable fashion production and sales mode, which can retain some adv...
67%of respondents say they would like to receive personalized promotions or offers based on their shopping habits when shopping online. With this in mind, e-commerce companies must understand the difference between personalization
No more settling for one-size-fits-all solutions. With product customization, every purchase becomes a statement piece, a reflection of individuality in a sea of mass-produced goods. And with advances in technology, ecommerce platforms are making it easier than ever for businesses to offer custom...
The purpose of this study is to propose a model that explains the consumers' perception of customization in e-commerce. This study suggests two determinants of consumer attitude toward the e-commerce website with customization options: perceived participation and perceived company responsiveness. Consumer...
An architecture for electronic commerce (ECA) is outlined which allows companies to identify the major issues involved in engaging in EC, and provides a framework for studying the adoption and diffusion of EC among the different players involved. The ECA also provides a new lens through which ...
When your ecommerce store is still developing, it is simple to abuse your account. However, it would be beneficial if you diligently adhere to the allocated budget and use techniques. Bear in mind the competition: To succeed in business, you must stand out from your rivals. As a result, ...
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在电商2.0时 代,服装企业通过追求独特的市场定位,更具艺术化的服装 产品,以及网络自营店、授权店和其他B2C网站等多渠道的 电子商务方式开展销售;2010年起,资本开始大举进入服装 文|王倩周建军 AnalysisonMarketingModeofGarmentMassCustomizationinthe TrendofElectronicCommerce 摘要:本文首先论述了电子商务对服装大规模定制...