This study intends to assess customer relationship management in business sustainability with special focus on GlaxoSmithKline pharma division. Most of these benefits are associable to the attributes of the literature in maintaining and keeping relationships which last for long. The costs of running the...
Customer relationship management (CRM) and business-to-business (B2B) are essential to the success of modern business. Although they are two different modules, they share many similarities. The integration of CRM and B2B will benefit all related parties in business processes, including sales, market...
The article analyses the presence of certain elements of customer relationship management (CRM) in trading companies in Bosnia and Herzegovina (BiH) and their influence on the realisation of the set marketing goals of business operations. The analysis of the influence of certain aspects of CRM on ...
图书Customer Relationship Management Im Business-To-Consumer-Bereich Des E-Commerce 介绍、书评、论坛及推荐
They may have implemented technologies across a broad spectrum of business functions, like HR, governance and cybersecurity, customer relationship management (CRM), enterprise resource planning (ERP), and finance and risk, but stopped short of investing in AI or predictive analytics. 以上文字选自 ...
Viewing this focus in more detail we will develop the outline of a new, holistic approach to the management of customer relationship in Business Media. In order to manage the relationship between suppliers and customers in a successful way, a model for the Management of Customer Relationship will...
A. Customer Relationship Management B. Company Resource Management C. Cost Reduction Management D. Cash Reserve Management 相关知识点: 试题来源: 解析 A。“CRM”的完整表达是“Customer Relationship Management”,即客户关系管理。在商务活动中,用于优化与客户的关系和互动。反馈...
CRM tools are designedto create value by facilitating efficient company processes and enabling enhanced services to customers.This paper presents a case study of a business-to-business services provider in relation to its prospectiveadoption of CRM (Customer Relationship Management) tools. The study ...
Firms' wide use of customer relationship management (CRM) systems has accumulated massive customer data libraries.CRM data libraries are generally in the form of sophisticated relational databases.Managers have frequently ignored or poorly utilized the data in CRM libraries for development of market strat...
Körner, V., Zimmermann, H., (2000), Management of Customer Relationship in Business Media-The Case of the Financial Industry-, Proceedings of the 3... C Gatti,G Vagnani - 《Attilio Celant》 被引量: 2发表: 2009年 The Impact of Social Media as a Customer Relationship Management Tool ...