The managerial and theoretical implications of these resdoi:10.1111/j.1083-6101.2004.tb00295.xAssion Lawson-BodyMoez LimayemJournal of Computer-Mediated CommunicationA. Lawson-Body and M. Limayem, "The impact of customer relationship management on customer loyalty: The moderating role of web site...
(2004). The impact of customer relationship management on customer loyalty: The moderating role of web site characteristics. Journal of Computer-Mediated Communication, 9(4).A. Lawson-Body and M. Limayem, "The impact of customer relationship management on customer loyalty: The moderating role of...
The relationship between customer satisfaction and loyalty: cross-industry differences. Discusses the relationship between customer satisfaction and loyalty. Methodology behind the European Customer Satisfaction Index (ECSI); Major advantage o... Grempty,setnholdt,Lars,... - 《Total Quality Management》 ...
Customer Loyalty and Customer Relationship Management 来自 知网 喜欢 0 阅读量: 18 作者: Y Zeng 摘要: Customer loyalty means the repeatability of buying due to londness of the enterprise or brand. The influence of inherent value, emotional investment, transformation cost is the driving factor ...
Marketing programs include now aspects regarding customer orientation, relationship management, loyalty and quality. In this paper, we will follow the main aspects, characteristics, dimensions and processes of Customer Relationship Management, and we will analyze the challenges that the local companies ...
This paper presents the importance of customer relationship management (CRM) and customer loyalty for any organization that whishes to be successful and competitive in the market. A new emphasis in marketing and CRM is more and more widespread - creating customer relationships.In a competitive environ...
CRM is a cross-functional organizational process that focuses on establishing, maintaining, and enhancing long-term rela... The Actual Relationship Between Cross-buying and Consumer Loyalty Customer Loyalty, Consumer Loyalty, Cross-Selling, Cross-Buying, Sales Management, Account Management ...
忠诚度是建立在客户关系和价值上的LoyaltyisBuiltonCustomerRelationshipsandValue •Customerrelationshipmanagement(CRM)•集成的数据库，这种数据库能跨公司和渠道，对客户形成单 一、一致的评估分析Integrateddatabasesthatcreateasingle,unifiedviewofthecustomeracrossthecompanyanditschannels(Ritz)•客户化的推销和交流...
This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector. Methodology: the positivist quantitative survey approach was used to collect primary for this research. Simple random sampling was used to select ...
This study examines the importance of customer relationship management to increase customer loyalty. Study uses two years' data on 71 customer (respondents)of Brangkal Offset chosen on the basis of random sampling technique. Results of this investigation indicate that important aspects of customer relat...