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The impact of loyalty programs on customer satisfaction and loyalty intention in the retail sectorNgan Thanh
The focus of this study is the determinants of customer loyalty among members of retail loyalty programs. With data collected from a DIY loyalty program in... P Vesel,V Zabkar - 《Journal of Retailing & Consumer Services》 被引量: 238发表: 2009年 Do reward programs truly build loyalty for...
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Customer Loyalty Programs: A Definitive Guide With 13 Actionable Steps Antavo’s definitive guide on customer loyalty programs shows you what to focus on in order to create a high-performing rewards program. Written by Tamas Oszi Last updated: March 19, 2024 • 98 min read In the world...
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Some of these variables have already been explored in the literature. Where our research breaks new ground is in establishing the difference between profiles of customers attracted by two of the most common types of loyalty programs currently used by grocery retail firms: a reward program and a ...
loyaltyretailU.S. consumersThe purpose of our study was to examine the interrelationship among the perceived benefits of retail loyalty programs (i.e., monetary savings, exploration, entertainment, recognition, social benefits), program loyalty, and customer loyalty within the context of apparel ...
In this scenario, the reward points can be exchanged for products as they are redeemable. Follow these steps to define the loyalty reward points: In companyUSRTopenRetail and Commerce > Customers > Loyalty > Loyalty reward points. SelectNew. ...
Data analysis suggests that customer loyalty is a driver of CLV, while customer satisfaction is not. This research has important implications for firms about how to enhance CLV in mobile data services.This is a preview of subscription content, log in via an institution to check access. ...