Given the dense competition of today's retail industry, customer loyalty can set your retail business apart. Retailers also see shorter sales cycles, meaning that loyal customers return for more purchases more frequently. Why is customer loyalty important? Customer loyalty is essential for several rea...
Discover in-depth analysis, industry trends, and practical strategies to build and optimize customer loyalty programs in retail and e-commerce.
Types of customer loyalty programs Consider the following types of customer loyalty programs for your retail business. Point-based loyalty program A point-based loyalty program rewards points based on customer purchases or actions (such as recommending friends or sharing on social). Customers can then...
A customer loyalty program is such tool which gives a reason for customers to stay loyal to your company if it has been devised in a proper way. With the advent of new trends among customers and the new technology adaptation, customer loyalty programs also have undergone lots of change and ...
Read the latest news on customer loyalty and reward programs. Comprehensive global research and insights from different sectors for marketing professionals.
12 unique loyalty programs from leading companies Customer Loyalty Article Which customer loyalty programs do consumers consider the best? Customer Loyalty Marketing Strategy Article 3 customer loyalty trends in the post-pandemic era Consumer Behavior Customer Loyalty Webinar How to use data to strike the...
As we bid farewell to the year of ChatGPT and Midjourney, it's evident that AI in retail is shaping the future of the industry. Analysts note a significant demand for better customer loyalty programs, personalized experiences, establishing transparent supply chains, and facilitating contactless pay...
Antavo’s definitive guide on customer loyalty programs shows you what to focus on in order to create a high-performing rewards program.
DSW, the popular shoe retail outlet, announced its VIP customer loyalty tier programme for Canadian customers in 2019. Tiers were designed based on consumer behaviour and included rewards like free shipping and extra points for donating unwanted shoes. Survey data source The benefit to adding a ...
Integrating these trends into your loyalty program can boost customer retention and build brand loyalty for your business. Boost customer retention 1. Mobile Optimization By making your loyalty program an app that customers can have on their smartphones, you’re making it convenient, quick and easy...