Given the dense competition of today's retail industry, customer loyalty can set your retail business apart. Retailers also see shorter sales cycles, meaning that loyal customers return for more purchases more frequently. Why is customer loyalty important? Customer loyalty is essential for several rea...
A customer loyalty program is such tool which gives a reason for customers to stay loyal to your company if it has been devised in a proper way. With the advent of new trends among customers and the new technology adaptation, customer loyalty programs also have undergone lots of change and ...
83% said loyalty programs make them more likely to continue doing business with certain companies. 74% of travel customers surveyed have made purchasing decisions based on travel reward programs. 67% of customers said surprise gifts are very important for loyalty programs 55% of millennials claim ...
These are fee-based loyalty programmes. The customer pays upfront for instant benefits they can enjoy as a part of a membership programme. Research by McKinsey suggests that members of premium loyalty programs are up to 60% more likely to spend more on a brand, as...
Loyalty programs for customer retention New holiday customers may have been lured into sampling your product by a deep discount. (Or if the purchase was a gift.) The reality is your brand is just one of the many brands your new customers sampled during the holidays. It’s why new holiday...
along with demographic information and purchase history that helps you understand who they are, what they need, and what they most care about. You can use your loyalty program members as asurvey panelto collect initial research for your retail CX program and use that data to tailor later cust...
The consumer landscape has increasingly diversified, especially with the growing popularity of membership-based retail models, such as Sam's Club and Costco. These shifts have prompted Alibaba to reevaluate the value of loyalty programs. The 88VIP program has seen substantial growth, with user number...
As we bid farewell to the year of ChatGPT and Midjourney, it's evident that AI in retail is shaping the future of the industry. Analysts note a significant demand for better customer loyalty programs, personalized experiences, establishing transparent supply chains, and facilitating contactless pay...
How can you put these engagement trends into action for your brand? Here are six tips to connect with your customers and turn them into fans for life. 1. Offer value at important milestones One of the keys to customer engagement is to provide value to your audience at milestone moments bef...
These first two customer experience trends may seem contradictory at the surface, but they are not: Chatbots, such as Drift, are more than just customer service tools. Chatbots can be great for marketing and sales as well. Also, chatbots are being integrated with social media channels (mos...