features itself, the data captured gave us greater insights on our client pool and enable us to make data-driven decisions. Our long-term clients were happy with the introduction of this loyalty program and TAGS look forward to continue expanding the offerings with the support from OneWayLoyalty...
How does a customer data platform (CDP) work? To seehow a customer data platform works, there are four primary tasks to understand: collecting data, harmonizing data, activating data, and pulling insights from data. Let’s take a deeper look at each one. ...
Learn why the best companies in the world use customer data platforms (CDPs) to drive action and insights.
Chapter 1: How to Build a Business Case for Data Transformation and a CDP Chapter 2: How to Set Up a Cross-Functional Team for CDP Success Chapter 3: How to Buy a CDP What is a CDP? A Customer Data Platform (CDP) is a piece of marketing technology with a handful of tools that ag...
CHAPTER 1 Understanding customer data platforms You’ve made the decision to add a Customer Data Platform (CDP) to the foundation of your martech stack because you want to capture, unify, and activate omnichannel customer data. Now, it’s time to plan for a successful implementa...
Customer Data Platform: Software system that centralizes and unifies customer data from various sources to create a comprehensive, single customer view for more personalized and effective marketing. 360° Customer View: A comprehensive view of a customer that includes all interactions and data points ...
Consolidate loyalty program data, booking history, preferences, and engagement with past promotions into one unified view to trigger special offers. Proactive Support & Recovery Use live operational data (like train delays, room availability, or cruise route changes) to trigger personalized notifications...
Adobe Real-time Customer Data Platform (可選) Adobe Analytics (可選) Adobe Audience Manager (可選) 使用已知客戶資料進行 Web/行動個人化 完整的客戶個人資料和增強的細分可提供改進的個人化體驗。 使用離線屬性和事件 (異動、保留、CRM 及忠誠度資料) 個人化。 在網路、電子郵件及其...
Boost your marketing efforts with NotifyVisitors' Customer Data Platform and Conversion Rate Optimization Software. Personalize user experiences, gather actionable insights and drive higher conversions.
Explore the world of customer data platform solutions, benefits, key features, implementation strategies, and some notable solutions available on the AWS Marketplace.