Customer analytics is a tool used by organisations to translate data on customers’ behavior, activity, sentiment, and more into insights the organisation can use to inform its decision-making. It’s a broad category that applies to the analysis of any type of customer data, although the best...
What is customer analytics? Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information and behavior to identify, attract and retain the most profitable customers. Why customer analytics matters Customers in the digital era have information ...
AI-Driven CDP that Brings Customer Data to Life. Request a demo Compare plans Turn Visitors Into Customers with AI and Data-Driven Insights Increase marketing velocity and supercharge content and campaign performance with AI-augmented analytics, journey optimization and Customer Data Platform (CDP) ca...
Use filters and segments when conducting data analysis: filter by events, URL, demographic data, errors, and more, to sort out the data and find exactly what you need. Discover even more customer analytics tools included in the Hotjar platform Hotjar integrations let you connect with hundreds of...
Aggregate data and use analytics to improve your business metrics and sales Some of your competitors are using a customer management platform already. The customer database software market size is growing extremely fast. According to current projections, it is expected to increase to $82 billion by...
Alida Analytics is a customer analytics software that gives brands the ability to monitor key performance indicators about their community in real-time.
Data APIs Improve customer experience by integrating real-time and historical contact center metrics into your BI systems, CRM, case management, and more. learn more What is customer experience analytics? Customer loyalty is one of the larger goals companies strive for; without repeat customers, it...
We’re breaking down everything you need to know about customer analytics, from what it is to why it matters, and how to gather and analyze customer data.
Analytics and attribution platforms like Mixpanel, Amplitude, and AppsFlyer. Marketing automation toolslike Adobe Marketo and Pardot. Live chat software like Drift and Intercom. And many other popular SaaS tools. Lastly, you can also use our API to share data with other types of platforms and le...
CUSTOMER ANALYTICS Drive customer engagement, reduce attrition, and uncover business insights to propel growth OVERVIEW Unlock the power of data to better understand customers, learn from their behaviors, and deliver relevant interactions. By leveraging all available data across enterprise systems and multi...