Marketing Society | Employee Engagement | Currys PC World 17 MARKETING SOCIETY 2018 EMPLOYEE ENGAGEMENT All results data for judges' eyes only In the words of Matt Walburn, Brand and Communications Director. "Our colleagues are at the heart of what we do at Curry's PC World and these ...
Programme Director, Currys Keeping the customer front of mind, the team designed one digital experience and aligned multiple backend systems under a Commerce Cloud shop front. But when you’ve been in business for nearly 140 years, finding the right balance between legacy technology and new inves...
Speaking to Marketing Week, Claudia Struzzo, a marketing consultant and the former group brand and engagement director at retail group Kingfisher, suggests the Currys rebrand will, in the long run, help the business to optimise investment through scaling of internal and external operations. We’ve ...
Dixons Carphone customer communications and brand director Dan Rubel says: “For many years, Currys PC World’s expert colleagues in our hundreds of stores have helped consumers work out the right tech for them. “With ShopLive, that same personal one-to-one experience is now happening every d...
has to start somewhere.Dixons became a byword for poor customer service in the Nineties and the groupstill suffers a reputation hangover from those days.Chief executive John Browett, who has been in the job for five months, thinkshe has found the solution at the company's Norwegian chain Elk...
for customers to find everything they need. Expert advice is only a click away, but if customers don’t want to speak to an agent, Einstein can guide them towards more related items without disrupting the browsing experience,” said Gillian Geraghty, eCommerce and Omnichannel Director, Currys...