Four major topics are described: globalization, technology, personalization, and integration. How these forces are influencing three areas in marketing, marketing management, marketing research, and marketing theory, is discussed. A major argument is that the effects of globalization, technology, and ...
Significance of Current Research in MarketingRao, Vithala R
marketing research activities. Researchers and managers count on this quarterly resource to help stay on top of current methodologies and issues, management concerns and the latest books and software. Inside you’ll find in-depth analysis of research application 市场研究具体地为专门制作市场研究活动的...
Relationship Marketing of Services 热度: CurrentResearchinServices CurrentResearchinServices Marketing Marketing AnnaS.Mattila AnnaS.Mattila PennsylvaniaStateUniversity PennsylvaniaStateUniversity Topicareasandmethodologies Topicareasandmethodologies TheWeb TheWeb ...
Strategic Marketing Starbucks Strategic Marketing Plan for the Starbucks Coffee Company Table of Contents Introduction and background 3 Company mission‚ company objectives 3 Market definition and product or brand background 4 Evaluation of results and conclusion about problem 5 Situational Analysis 5 Int...
In this paper, I will make metatheoretical comparisons of four current research approaches into interorganizational marketing exchange in an attempt to theorize about theories. First I will lay out a foundation by discussing what interorganizational marketing exchange means and why it is important. Mark...
Tourism Marketing Research: Current Issues: Journal of Travel & Tourism Marketing: Vol 32, No sup1 This supplemental volume of JTTM covers a diverse range of topics relating to current issues in travel and tourism marketing.Since its first issue in 1992,......
Tourism marketing research : current issuesSchool of Hotel and Tourism Managementdoi:10.1080/10548408.2015.1123390ChonKayeRoutledgeJournal of Travel & Tourism Marketing
This supplemental volume of JTTM covers a diverse range of topics relating to current issues in travel and tourism marketing.Since its first issue in 1992, JTTM has served an instrumental role in facilitating the exchange of knowledge in tourism research. Over the past 23 years, JTTM has seen ...
Provide realistic and relevant examples of types of marketing research which the organisation could use to improve its current business situation.(expected 400 words) 解释怎么组织在专题研究中也许使用市场研究的不同的类型。 提供现实,并且组织可能使用改进它的本期营业情况市场研究的类型的相关的例子。(期待...