The Influence of Cultural Factors in Marketingdoi:10.25236/IJNDES.040112Jia YixuanFrancis Academic Press
Marketing always exists in an environment shaped by culture. Organizations that intend to market products in different countries must be sensitive to the cultural factors at work in their target markets. Even cultural differences between different countries–or between different regions ...
Social and cultural factors are important to consider while creating and implementing a marketing strategy of a company. These often-linked but somewhat different factors have diverse effects on the decisions of consumers and buyers. Sociocultural factors are customs, lifestyles and values that character...
As discussed above, marketing cross-culturally requires that marketers determine the cultural viability of markets. To determine the cultural viability of market means that the marketers should positively identify cultural factors that can be used to facilitate the marketing program in the tar...
Culture is closely related to marketing. Marketing process in the physical performance of product delivery to meet the needs of the process, and in the inner layer is a cultural value transfer, so as to achieve customer satisfaction process. The marketing process is full of cultural factors, it...
Discusses the Southeast Asian marketing process in the light of the following cultural factors: Asian psychological need structures, Asian interpersonal norms, Asian social relationship patterns, regional business practices, and perceptions of the buying/selling situation. Business practices involve intuitive,...
The study aims to identify and assess social sustainability in two fortified villages (Ksour) in the M'Zab Valley. The research uses the case study ... K Naili,K Dahmani - 《International Journal of Conservation Science》 被引量: 0发表: 2024年 A Systematic Review of Factors Contributing to...
Cultural factors have always been ignored in making global marketing strategies and decisions. Therefore, some negotiators always commit the mistakes of seeing foreign cultures through their own habitual lenses, which leads to many missteps that can cost the company business. This means that the ...
The marketing environment is a system. In this system, various factors are interdependent, interaction and mutual restraint. This is due to the socio-economic phenomenon, such enterprises to develop new products, not only by economic factors and constraints, but also by social and cultural factors...
SUMMARY This article studies the explanatory power of intangible factors 鈥 such as country stereotypes and consumer perceptions 鈥 for the size of foreign... MM Kalamova,AK Kai - 《Kyklos》 被引量: 31发表: 2010年 Negative and positive effects of social capital on co‐located firms' withholdin...