Check out the top linear TV shows and CTV apps for ad attention and download our new State of CTV Advertising Report. The Top CTV Original Episodic Programs, By Share of Time Spent - February 2023 Our Share of Time Spent metric measures the total time viewers spend with a program as a...
To put it simply, CTV advertising describes the process of streaming TV advertising, or video ads that are delivered to viewers whilst they consume content, for example, movies and TV shows. The TV ads are displayed on either a smart TV or the connected devices we mentioned earlier, like Fi...
Verve’s CTV performance team experts share our latest discoveries about this exciting new approach to user acquisition.
The most telling detail about the new show is that it’s produced by the people behind CTV’s other daytime programs, The Marilyn Denis Show and The Social, including executive producer Michelle Crespi. So expect the new show to have a feel similar to those shows. That also means moving, ...
Keep things simple and focused. If you have a sports app — aim for ESPN or sports shows. 3– Ad frequency Try to engage your audience too often, and it’s likely to have a negative impact on your brand perception. As a middle ground, we recommend that you cap your ad frequency to...
According to our2023 CTV trends report, 98% of brands believe CTV ads will overtake mobile advertising to engage with new audiences, increase engagement levels, and capitalize onhigher LTVs. The biggest draw, though, is CTV’s measurability, which comes at a premium at a time where mobile ...
Ads are displayed before, during/alongside, or after the television shows, movies, or livestreams being watched. Popular CTV ad types include display banners, traditional commercial-style placements, pop-up ads, and interactive ads that allow viewers to take direct action, often by using their ...
What’s New 27 Oct 2023 Version 1.2 Watch shows on demand. Save favourite shows for later viewing. App Privacy The developer,Melbourne Community Television Consortium Ltd, indicated that the app’s privacy practices may include handling of data as described below. For more information, see thedev...
However, new shows in the last few years have struggled to succeed. Pairing a streaming company and broadcast company will help bring brighter success to these traditional shows.” Don’t Expect A Single Solution to Solve Measurement Issues Ad tech professionals always look for the best ways to...
There are multiple trends at play. According to Wells Fargo analyst Steven Cahall, cord-cutting continues, with a 7% year-over-year increase in 2023. The same Insider Intelligence report shows that the rise in CTV’s ad spend coincides with a US linear TV ad spend decline. Another trend: ...