Amazon Fire, Android, iPad Desktop/Laptop Chrome OS, MacOS, Windows Power Identity Resolution Across Devices and Channels With IdentityLink® IdentityLink® enables you to connect user identity to device-level behavior—achieving a clear picture of the user journey across all touchpoints. OTT ...
CTV is a subset of OTT. For example, if viewers watch Netflix on their mobile device, they’re streaming OTT content. But, if they watch Netflix through an external device like a Google Chromecast or Amazon Fire TV Stick plugged into their TV, that would be considered CTV. OTT advertisin...
A connected TV, or CTV for short, is the physical device a customer uses to watch and stream video content online. There are three categories for CTV: it could be a Smart TV, a gaming console, or a streaming stick like Amazon Fire Stick or Chromecast. What’s the difference between CTV...