CSR Marketing The Link Between CSR and Brand Equity When you bring up the idea of CSR in a room full of business executives, you’re bound to get a variety of responses. Some will reveal that they actually know very little about it, while others will go on a spiel about all of the ...
In spite of accruing concerted scholarly and managerial interest since the 1950s in corporate social responsibility (CSR), its implementation is still a growing topic as most of it remains academically unexplored. As CSR continues to establish a stronger foothold in organizational strategies, understandi...
4. Unique marketing opportunities Cause marketing (orcause-relatedmarketing) is a form of CSR in which a business supports a charitable cause while receiving strategic marketing benefits from the relationship. These types of CSR campaigns often involve a company offering to give a certain amount of ...
Before starting his PhD, he worked as a research assistant at University of Naples Federico II in an EU project on the sustainable development of cities. Matteo Giuliano Caroli is Full Professor of International Business at the Department of Business and Management, Luiss Guido Carli University, ...
Full size table As shown in the table above; from Table1, the ‘Cronbach alphas lies between 0.78947 and 0.92308, which far exceeds the threshold, and relatively high, hence justifying reliability of the variables and parameters or measures adopted for assessment and evaluation. ...
The GlobalSign Certificate Center will use the information you have provided via your CSR and the information you will provide during the next part of the application process to build the full Subject information within your SSL certificate
CSR today debuted the CSR8350™, a highly integrated Bluetooth® 4.0 stereo audio solution for in-vehicle infotainment (IVI) systems that brings superior aptX® Bluetooth stereo audio quality to the automotive market for the first time.
The results underscore the importance of combining eye-tracking and purchase data to obtain a full picture of the effects of in-store and out-of-store marketing at the point of purchase. JCR-Q1 SSCI 572 被引用 · 0 笔记 引用 Marketing International, Marchés, Cultures et Organisations ...
Building on the socioemotional wealth theory, this study examines the influence of family ownership and corporate social responsibility (CSR) on trade cred
Eggert, A., Ulaga, W., & Schultz, F. (2006). Value creation in the relationship life cycle: A quasi-longitudinal analysis.Industrial Marketing Management,35(1), 20–27. ArticleGoogle Scholar Eisenhardt, K. M., & Galunic, D. C. (2000). Coevolving: At last, a way to make synergies...