business strategyCSRBetapharmcompetitionsmall and medium‐sized enterprises (SMEsThis chapter highlights the innovation, marketing and CSR as company strategy for small and medium-sized enterprises (SMEs) and discusses the experience of Betapharm, a trail-blazing company in the field of CSR. Also the ...
Here is a quick overview of how socially responsible business practices evolved over the centuries and how it looks as a business strategy today. The 1800s and the Birth of Responsible Organizations Image Credit: Shutterstock/Donna Beeler While there has been a recent spike in the popularity of ...
CSR as a business strategy in Indian context. Business Archives: A Biannual Journal, 11(1), 86–98. Google Scholar Money, K., & Schepers, H. (2007). Are CSR and corporate governance converging? A view from boardroom directors and company secretaries in FTSE100 companies in the UK. ...
CSR has been a tool for improving business performance (e.g., Lindgreen et al.2009; Weaver et al.1999a) through initiatives that are unconnected with the business strategy, such as charities or PR programs (Husted2003
1.Capital structure as a control mechanism of a CSR entrenchment strategy and spring 机译:资本结构作为企业社会责任根深蒂固的控制机制 Oscar Villaron-Peramato ,Isabel-Maria Garcia-Sanchez ,Jennifer Martinez-Ferrero - European business review - 2018 2.Complementary or Substitutive Effects? Corporate...
One reason behind the rising number of CSR adoptions is that corporations see a long-term benefit in applying CSR to their business for an advantage in publicity which would constitute an additional value to their products (Parker, 2002). As promising as it sounds, CSR is however subject to ...
For decades, organizations have integrated CSR as a business strategy to engage multiple stakeholders in a favorable manner. Extensive literature has revealed how CSR drives brand equity to sustain a brand's competitive advantage through improved profitability and reputation in the market; it also has...
All large business organisations consider corporate social responsibility (CSR) as an important part of business strategy. While this is not disputed, there are doubts over the effectiveness of these strategies and their contribution to a more sustainable development. For, despite all progress, environm...
The theory of the “triple bottom line” can help organizations as they pursue corporate social responsibility. As a financial framework, the triple bottom line refers to the idea that a company’s business model should revolve around the three P’s: people, planet and profit. By maximizing al...
Looking to start a corporate social responsibility programme? Here's 8 steps to craft a cost-effective CSR strategy that benefits your employees and community.