Cross promotion is most commonly used byhyper-casualpublishers who have relatively low retention to keep users within their app portfolio. Brands that have common interests and audiences that don’t compete with each other can also use cross promotion for mutual benefit.Over halfof companies report...
It’s all simple in theory, yet there are a lot of factors you should take into account when choosing a partner for cross-promotion. To achieve your goals, select a compatible and reliable company. Firstly, consider brands that don’t compete with you. The most successful examples of partn...
This study is a beginning. It established that the practice of cross-promotion of the Internet in primetime advertising may not be very successful. Ninety-eight percent of the participants can not recall whether a brand included an Internet address in its commercials and 97 percent of the ...
Along with ad formats, there are other variables to consider when optimizing for a successful cross-promotional programmatic retargeting campaign. Strategic segmentation Keep in mind that cross-promotion can have an unintended consequence of migrating high-performing users from one app to another and a...
2. Content is King (and Queen): High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts,...
Daniel Reina explains: “When developers remove middleman, they gain the most revenue from the banners of their app. This is a cross-promotion platform which benefits everybody in same conditions. This is not only a professional ad exchange platform, but also a talented community of developers!
Fig. 2 demonstrates the percentage of participants who indicated if each factor was a barrier, with lack of guidelines (44.5%) being the most prevalent barrier. The total number of barriers for each participant was also calculated and the mean number of barriers for therapists is 2.3(sd 2.04...