We plan to introduce the brand in a methodical and consistent way and get more shoes on feet. In addition to igniting our icons and focusing on the core, we're bringing her to the center of the conversation. We believe female youth culture is one driver of influence and brand connectivity...
Aiming to capture the concept of vacation, the design duo took to Villaggio Eni in the heart of the Venetian Dolomites to create a campaign that fuses together the comforts of modern life with the “healing serenity” of mother nature. Tapping into the locale’s idyllic vision, the campaign ...
It's cash generative. And it really is, obviously, a large business, the absolute size of it. So it generates the income, the cash flow that we can use to fund, one, is the international growth for Crocs, but also some of the investments we're making in HEYDUDE. It's balance...