Mobile CRM – apps that let sales, service, and marketing teams access their most important tools on the go – has been on every major CRM technology list for a decade. But it’s not a bygone trend. Mobile usage has only continued to grow, along with employee expectations for intuitive ...
根据《2024 Gartner B2B Marketing Technology Trends Report》的研究显示，北美的B2B企业已经进入数字化转型的深水区，大部分企业都在积极采用先进的CRM系统，尤其是以Salesforce、HubSpot等为代表的系统。这些企业越来越重视通过数据驱动的决策过程来提升客户体验，改进客户生命周期管理（CLM）及精准营销。不仅如此，北美B2B...
Integrating CRM with other business systems, such as ERP, marketing automation, and customer support, can be complex and time-consuming. On the other hand, seamless integration is paramount for efficient workflows and data synchronization. For instance, our projectAG.Dronecreates a more sustainable l...
This article describes some trends in customer relations management. One of these is increased communication between companies and their customers. Another trend is interactive marketing that will allow more personalization. A heightened effort at customer awareness and ...
By 2006, theinternet was changing, and so was CRM technology. As the internet became ubiquitous, companies needed more advanced technology to keep up with marketing, sales, and customer service demands. Customer relationship management changed. Every employee had to be dedicated to the customer expe...
Customer Experience CRM AI Service Sales Marketing Commerce Digital Transformation Sophia Elson Sophia is on the Salesforce Research team, which provides data-driven insights on the technology trends impacting businesses. Connect with her on LinkedIn. More by Sophia Elson Get...
Ongoing trends such as hyper-personalization and the integration of AI and automation further drive the adoption of CRM platforms across industries. They are designed to support marketing, sales, and customer service functions, enabling brands to forge stronger connections with customers. According to ...
CRM (Customer Relationship Management) involves managing interactions with existing and prospective customers using tools or technology to aggregate, organize, and analyze customer data. CRM software helps businesses track customer data across touchpoints (forms, marketing campaigns, support interactions, buyi...
Blog Autoarti Dive with us into the latest trends in CRM systems, HubSpot, digitization and B2B marketing. In our articles, you'll find insights that will help you use modern technology for more effective communication with customers and the growth of your business....
allowing for easier access and customer support. Businesses use CRM systems to optimize sales and marketing and improve customer retention. Data analytics is also much easier, where businesses can track the success of various projects or campaigns, identify trends, infer associations, and create visual...