ICICI has transformed itself into a technology intensive financial services group in the last decade. To achieve its long term goals of being in a position to practice one to one marketing. ICICI h...
ICICI bank is India's second largest bank transformed itself into a technology intensive financial services group in these times. To achieve this ICICI ban... Greeshma. 被引量: 0发表: 2016年 CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMIC MODEL IN MEXICAN SMALL, MICRO AND MEDIUM ENTERPRISES FOR THE HOT...
ICICI Bank, HDFC Standard Life, UTI and ABN-Amro are now looking at business process management (BPM) to increase returns on investment, improve customer relationship management (CRM) and employee productivity. For, these entities sustaining long-term customer relationship management (CRM) has become...
ICICI Bank History ICICI CRM Implementation and Focus CRM Initiatives by ICICI Case-ICICI Call Center Conclusion * CRM is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way ...
This paper explained the theoretical aspects of CRM and adoption of e-banking as CRM tools by two leading Indian banks, ICICI bank and State Bank of India. The paper seeks to study the effectiveness of the e-banking as followed by these banks. A survey was conducted for 100 customers (50...
automate procedures, and give each customer with individualized services by using the comprehensive platform that TRAVCRM offers for storing customer data, tracking sales funnels, and managing activities. Higher income, stronger client relationships and a competitive edge in the travel industry are the ...
ICICI BANK PIVOTAL CRM The Problem: The legacy CRM systems at ICICI Bank and ICICI Securities had several gaps. There was a need to capture all customer interactions from various... S Saxena - 《Pc Quest》 被引量: 0发表: 2011年 Pivotal CRM v5 The Problem: The legacy CRM systems at ICI...
CRM in the banking sector is of strategic importance. In this study, a single descriptive case study of ICICI Bank, which implemented CRM in the 1990s, has been used. The objective of the study is to understand the implementation of CRM in the bank and to identify the lessons learnt from...
This paper explains the theoretical aspects of CRM and adoption of the e-banking as a CRM tool by two leading Indian Banks, State bank of India and ICICI Bank. The paper seeks to study the effectiveness of the e-banking as followed by these banks. A survey was conducted for 100 ...
This paper is based on literature review and explores the issues related to the CRM implementation in the banking industry in India.Sandeep PuriFaculty in MarketingRahul VermaICICI BankInternational Journal of Intercultural Information Management