The competitive landscape of the insurance industry is rapidly evolving. The structure of the market, the competition for customer wallet share, and the heightened focus on profitability has converged in an unprecedented way. This has created a marketplace that is far more complex, dynamic, and ...
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Globalisation has brought drastic changes in Government Policies towards insurance industry as a whole. Hitherto protected and monopolistic insurance industry suddenly found itself in the midst of severe competition with the opening up of insurance sector to foreign investors. Plethora of private insurance...
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2、n the insurance industryCiprian Matiç, Liviu IlieçAbstractThis paper addresses the implementation of Customer Relationship Management (CRM) in insurance companies. Thus, we reviewed several specialized papers a 3、ddressing regional and international solutions for customer relationship management. We...
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Industry-specific CRMs:These CRMs are built from the ground up to cater to the niche requirements of different industries. Dedicated CRM software tools are rather common these days, and are most widely available for industry verticals likereal estate,healthcare,insurance,financial services, media agen...
The present study aims to identify the factors affecting the implementation of customer relationship management in the insurance industry. The conceptual model is composed of 9 dimensions. These dimensions include: human resources, leadership, information technology, organizational structure, knowledge manageme...