The Problem: The legacy CRM systems at ICICI Bank and ICICI Securities had several gaps. There was a need to capture all customer interactions from various touch points onto a single platform. A need was felt for a better system for campaign management and collaboration. There was also a ...
Presented by: Wang Zhaohui Lal Pooja Customer Relationship Management What is CRM CRM Types CRM Strategies Benefits of CRM ICICI Bank History ICICI CRM Implementation and Focus CRM Initiatives by ICICI Case-ICICI Call Center Conclusion * CRM is an information industry term for methodologies, software...
ICICI Bank, HDFC Standard Life, UTI and ABN-Amro are now looking at business process management (BPM) to increase returns on investment, improve customer relationship management (CRM) and employee productivity. For, these entities sustaining long-term customer relationship management (CRM) has become...
The Problem: The legacy CRM systems at ICICI Bank and ICICI Securities had several gaps. There was a need to capture all customer interactions from various... P Crm 被引量: 0发表: 2010年 Customer Relationship Management (CRM) software: High-impact Strategies - What You Need to Know: Defini...
This paper explained the theoretical aspects of CRM and adoption of e-banking as CRM tools by two leading Indian banks, ICICI bank and State Bank of India. The paper seeks to study the effectiveness of the e-banking as followed by these banks. A survey was conducted for 100 customers (50...
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ICICI has transformed itself into a technology intensive financial services group in the last decade. To achieve its long term goals of being in a position to practice one to one marketing. ICICI h...
This paper explains the theoretical aspects of CRM and adoption of the e-banking as a CRM tool by two leading Indian Banks, State bank of India and ICICI Bank. The paper seeks to study the effectiveness of the e-banking as followed by these banks. A survey was conducted for 100 ...
The Problem: The legacy CRM systems at ICICI Bank and ICICI Securities had several gaps. There was a need to capture all customer interactions from various... P Crm 被引量: 0发表: 2010年 Customer Relationship Management (CRM) software: High-impact Strategies - What You Need to Know: Defini...