A crisis communication plan can help your team respond quickly and protect your reputation and operations. Whether triggered by a natural disaster, cybersecurity breach, product recall, or public relations mishap, how your company communicates during a crisis can profoundly impact your ability to weath...
This is why a crisis communication plan outline is a must. Outlining and preparing a crisis communication plan reduces your response time and improves your approach to delivering a response. The faster you react and take control of the narrative, the better for your brand in the long term. 1...
For example, a panademic’s impact will be contingent on the nature of the virus, government reaction to its spread, whether people obey a stay-at-home or shelter-in-place order, time of year (warmer climates may inhibit its spread) etc. Use a business impact analysis to understand how ...
It’s essential to create a social media crisis communication plan for when the unexpected happens. This guide breaks down how.
British Airways' incident is another crisis management plan example. In 2018, the company experienced a data breach during which the data of many of its customers fell into hackers' hands. The incident put them at risk of huge fines and limitations exercises. Instead of making excuses or hiding...
Make sure your communication strategy includes a plan template for quick, consistent responses. In case of natural disaster, for example, you might require an evacuation plan for your employees. In case of negative PR situations, you might want to focus more on media coverage. ...
It's crucial to regularly test the crisis communication plan to ensure it will hold up in the event of an actual incident. For example, an organization could run through its call tree or management could send out an automated messaging test. ...
In the previous example, let’s say the business is a real estate office. The realtor is familiar with hurricanes and has developed a crisis management plan that involves shifting business activities to unaffected branches and sending employees home ahead of the storm to work remotely. As a ...
Spartanburg Community College’s response to a tornado is a perfect example of rapid communication during a crisis. Using Regroup’s platform, they notified over 22,000 people within 10 minutes, ensuring the campus community was prepared and safe. The importance of time-sensitive communication canno...
An example of effective crisis communication is how Slack responded to a widespread outage in February 2022. It posted regular updates throughout the five-hour event, acknowledged its missteps throughout the process until the issue was fully resolved, and expressed gratitude for customers’ patience...