History In the early 1940s Procter & Gamble began a research program to find ingredients that, when added to a toothpaste, would reduce tooth decay. At that time, Americans developed an estimated 700 million cavities a year, making dental disease one of the most prevalent U.S. health problem...
The purpose of this essay is to assess the marketing mix of the crest toothpaste brand, and also make possible recommendations for changes to the brand. Get a custom essay on Crest Toothpaste Brand Analysis 183 writers online Learn More Background The Crest toothpaste brand is manufactured ...