During my interview with him earlier this year, Jim Collins and I were discussing creativity in the context of innovation, which is a hot topic in China today. Some would argue it's at the top of the improvement agenda for Chinese companies. It's also debated in the context of the curre...
CreativityandInnovation 1.Lead-in2.TextA:ThePostmodernCravingfor Creativity3.TextB:DesignThinking Lead-inDiscussion 1）What’sthedifferencebetweenCreativityandInnovation?Readthenexttwoslidesforsomeclues.Lead-inDiscussion ★Whatiscreativity?“...toraisenewquestions,newpossibilities,toregardoldproblemsfromanewangle...
Unit Five Creativity and Innovation1. Leadin2. Text A: The Postmodern Craving for Creativity3. Text B: Design Thinking L
QuestionsaboutPartI高级综合商务英语1Unit5CreativityandInnovationQ4.InPara.3,theauthorsays“Todaythereisgrowingrecognitionthatcreativity…morethanjustdecorative.”Doyouthinkso?Canyouillustrateyourideawithsomeexamples? Forexample,ipadhasattractedbillionsofloyalcustomerswithitscutting-edge,user-centereddesign.Thankstoits...
For example, if one company first uses the internet as a major way of selling products, this practice can be seen as an innovation even though internet has already existed for a long time.Similar examples can be a new process, method, or even a new business model. To be more specific,...
Creativity and Innovation: Intersections and Synergies Between Firms and Consumers[J]. AMA Winter Educators' Conference Proceedings,2007( Vol. 18) : 329 - 330.Creativity and Innovation:Intersections and Synergies Between Firms and Consumers. Maria. . 2007...
高级综合商务英语1彭青龙Unit5CreativityandInnovation.ppt,Introduction: Thomas Edison’s invention of the electric light bulb illustrates design thinking, a human-centered approach to innovation, empowered by talents of generalists plus an astute understan
Unit 5 Creativity and Innovation UnitFive CreativityandInnovation 1.Lead-in2.TextA:ThePostmodernCravingfor Creativity3.TextB:DesignThinking Lead-inDiscussion 1）What’sthedifferencebetweenCreativityandInnovation?Readthenexttwoslidesforsomeclues.Lead-inDiscussion ★Whatiscreativity?“...toraisenewquestions,new...
UnitFiveCreativityandInnovation11.Lead-in2.TextA:ThePostmodernCravingforCreativity3.TextB:DesignThinking231)What’sthedifferencebetweenCreativityandInnovation?Readthenexttwoslidesforsomeclues.4★Whatiscreativity?“...toraisenewquestions,newpossibilities,toregardoldproblemsfromanewangle...”---AlbertEinstein5★Wh...
Most of the examples I’ve quoted so far are from business authors. But if we look at the psychological literature on creativity and innovation, it’s like going through the looking glass. (I’ve added bold to the following quotations to highlight the key terms.) ...