Promotional products are one of the most tried and true forms of marketing. The traditional way to use promotional products is to promote your company by printing your company name or logo on a product and distributing the product to your customers and potential clients. However, there are some...
An interview with Suzi Price, communications manager at the National Aids Trust, about her role in the charity, the challenge of getting the media to write about human immunodeficiency virus (HIV), and the importance of volunteering for those who want to work in communications is presented....
this ad format is an all-time favorite for e-commerce managers who promote physical products, most often featuring one SKU per slide. It also is widely used to showcase multiple features of a product in a single campaign.
If you’re not usingsocial media for product promotion, now is the time to start.Not only will you be able to directly promote new products to customers who are already loyal to your brand, but you’ll also be able to foster customer relationships and build even more rapport. However, i...
Here’s another example of a promotional campaign that was launched during the 2020 COVID-19 lockdowns. Beronia – a wine manufacturer – created a campaign to promote their products. “I owe you wine”. Beronia invited their audience to create personalized messages in which participants could ...
Ensure an effortless referral process. For example, offer customers the choice to share via email, social media, or even text message. Offer incentives that are relevant and valuable to your customers Find creative ways to promote the program. You can create referral cards, run social media camp...
Promotional products are a great way to promote your brand and your message to potential and current products. There are many methods and ways that they can be utilized to reach new customers and to maintain contact with current customers. There are also several benefits associated with the use...
In business, decisions have to be made about which product to promote, how to promote that product, who to hire, etc. All of these decisions require different ways of thinking, which can be creative, critical, or a combination of both creative and critical thinking. ...
Marketing your business doesn’t always have to be expensive. Sometimes, all it takes is energy, creativity and savvy knowledge of where to find inexpensive, high-quality tools to help you get it done. Here are a few free ways to promote your business. ...
It doesn’t have to be like this, though. Many business and marketing decisions are based on assumptions about your target customer’s tastes and needs, and a significant key to success is finding these initial audience insights. But what are some other (and more creative) ways to collect ...