What is a social media campaign plan? A social media campaign plan is the steps you will take to execute a successful campaign across social media platforms. It includes the timeline for the campaign, the people involved, the scope of work, a description of the campaign, a list of the goa...
Whether it’s a print ad that makes you do a double-take, a TV commercial that sticks in your mind, or a viral social media post that you can’t help but share, creative ads are all about making an impact. All-Time Creative Advertising Ideas with Examples to Inspire You might be won...
Here’s a round-up of some of the new ideas we have seen when scrolling through social media… Beaverbrooks National jeweller Beaverbrooks has been going all out on social media to creatively engage with consumers. During the Easter weekend the family-run business shared tips on ...
At the time I was in London, part of a group which met in a cafe every Friday and shared, learned together and hacked our way through what had changed on blogs and social in the past week. We all learned a ton and it was a free-flowing exchange of ideas IRL which bonded us. We ...
Sometimes, “creative” isn’t enough for an idea to succeed. Try these strategies to come up with more creative ideas in your own marketing campaign. BY MAR 29, 2016 Getty Images Marketing success depends, at least partially, on creative strengths. You may have a logically better project...
There are countless ways of telling stories on social media, and I hope these 20 ideas have inspired you to experiment with creative ways to tell your brand story. As I’m sure you are much more creative than me, I’d love to hear how you have been telling your brand stories on socia...
This is perhaps one of the most straightforward examples of social media and PR. Because for some companies, social media is the primary avenue for breaking news or announcing upcoming products. Beyond dropping links on LinkedIn or Twitter, consider additional formatting ideas such as: Summarizing ...
This article explores ten creative ideas for achieving creative success in digital marketing. Fromsocial media marketing to content creationand beyond, these suggestions will help propel your brand forward while attracting like-minded individuals who share your passion and vision. ...
Within the creative advertising umbrella, there are multiple ways to keep your outreach opportunities interesting, effective, and fresh. There are also all-encompassing efforts, such as 360 marketing plans, that offer a large campaign to cover multiple channels simultaneously (including social media, ...
This paper analyzes #savethesurprise, the hugely successful social media campaign launched prior to the London 2012 Olympic Games. In brief, #savethesurprise helped to persuade over 100,000 audience members not to divulge on social media any of what they saw during the two, live dress ...