Building „Brand Me‟: Creating a personal brand statement. Marketing Education Review, 23(1) 81-85.STANTON A. et STANTON W.W. (2013) « Building `Brand Me': Creating a Personal Brand Statement », Marketing Education Review, 23, 81-86....
Let's face it – everyone is online, and the landscape is very competitive. Your social footprint creates an online profile whether you want one or not. Establishing a personal brand can help control the narrative of what people feel and say about you. Google can be your best friend or w...
1. Nail your mission statement Ultimately, your brand story should be a meaningful answer to the question “Why does my business exist?” (Hint: That answer should NOT be “in order to make money.”) Any business can make money, but why did you start your specific brand? TOMS may sel...
Your brand messaging is how you communicate with the world. It includes your mission statement,value proposition, and the key messages that convey your brand identity. Here's how to craft effective messaging: Define Your Unique Selling Proposition (USP): What distinguishes you from competitors? You...
A fundamental first step in building a customer-centric culture is defining a clear and compelling mission statement prioritizing customer satisfaction and value. This mission statement is the guiding principle that aligns the entire organization toward a common goal – putting the customer first. It ...
The statement should be true and defensible but also aspirational, reflecting not only where the firm is today but where it plans to go. Positioning is then expressed through a new brand voice. How should your firm “sound” in its communications: authoritative or collaborative? Visionary or ...
Accelerating R&D with an advanced HPC architecture based on Lenovo ThinkSystem servers, powered by 2nd Gen Intel® Xeon® Scalable processors.
Chris Locke and I agreed to publish a statement, together (both in our own words) in advance of the story which will appear tomorrow (Monday, April 2) on CNN, at 7:20 AM (EST) on "CNN American Morning", and throughout the day on other CNN shows. A quick explanation for the cri...
To scale out its IBM and SAP applications to support business growth, KCE Electronics moved its mission-critical VMware vSphere® virtual machines to a modern, high-performance infrastructure based on Lenovo ThinkSystem servers and storage.
It might be safe to assume that any statement that begins with “just,” is going to be highly dubious when it comes to creating something as complex as success. But none of these statements actually carry any real truth. Writing down goals has been shown to have no effect (either positiv...