Imagine a fitness brand that wants to improve its marketing strategy and product offerings. To better understand its diverse customer base, the company creates two key customer personas, based on their research - “Young Professionals,” - typically aged 25-35, who live in urban areas with d...
Social media platforms serve as a powerful medium to communicate brand values, showcase offerings, and directly interact with fitness enthusiasts on a global scale. Hosting contests and giveaways will inject excitement and generate buzz around a fitness brand. Whether it’s a challenge to share fit...
Crafting a brand identity When you consider the sports clothing brands in the market, the first thing that generally comes to mind is the logo. Effective branding in the sports and fitness sector is essential, and this is what will get your customers returning time and time again. Creating...
FitnessBodyStaris a fitness and nutrition platform promoting a healthy lifestyle and body-positive philosophy. Users can sign up to the FitnessBodyStar portal, purchase nutrition plans, and upgrade their fitness level. FitnessBodyStar Key features: light and minimal design in nude colours; an onlin...
It is widely accepted that most businesses should have some form of internet presence today. Websites help with brand awareness, grow audiences, increase customer loyalty, and simply help potential customers or clients locate a business. If you are a personal fitness trainer looking to create a ...
Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the Founder and President of Trent & Company, a New York-based marketing communications firm with an office in Los Angeles and New York City. Trent & Company, which launched many fitness bran...
Give you immediate access to qualified instructors tailored to fit your brand. Create the perfect pipeline for loyal clients to take their practice to the next level, keeping them interested and challenged. Launch new opportunities for owners or staff to flex their mentorship skills, ear...
At present, Zumo is sold only in Europe. However, the sports drink market is the most rapidly growing segment of the world beverage market. Zumospa would like to make Zumo a global brand, even though the market is very competitive, with major companies such as Coco-Cola, Pepsi Cola and ...
Common reasons to re-evaluate brand architecture General complexity Most businesses never intend for their portfolios to become elaborate or convoluted—but over time, complexity has a way of creeping in. Just like a physical house, a brand’s architecture needs to be maintained. If it’s not ...
A lot of huge supplement companies in the USA do this. They buy the supplement from a wholesaler and provide them with their label artwork and the supplier attaches the label and ships them the products as their own brand. Private labeling is BIG business, and it means that small players ...