Case studies can be powerful marketing tools, but you need to be sure you're creating them in a way that speaks to your customers. Here's how.
The case discusses the institution of the Ombudsman Office at AllianceBernstein, LP. It demonstrates that measures of effectiveness must be established early, maintained through robust communication at all levels of the organization and evaluated through surveys. Key factors in the office's success are...
Tell the Story from Start to Finish.People enjoy reading a story. A great case study will allow someone to get to know the customer. In telling the story be sure to answer such questions as what were the customer's goals, how did you meet those goals, and are the solutions still worki...
Step 1: Case Study OverviewTwo major components make up the case study overview. The first is a summary of the project. Keep it around three or four sentences. It might be helpful to wait until you finish writing the entire case study to summarize what you just wrote....
Creating a living style guide is a long but worthwhile process. Steven Lambert made a few mistakes along the way that prevented developers and designers from adopting it sooner or using it effectively. However, he pushed through and eventually made it to
Our solution was to make a galaxy on the GPU, and it had to live completely on the GPU.We started stress tests with thousands of point particles in various patterns. This allowed us to get the galaxy on HoloLens to see what worked and what didn’t....
This paper explores the creation and launch of a challenger brand in the UK financial services. The challenger was an extension of a more traditional brand. A definition of a challenger brand is proposed. A case study approach is adopted. A model is proposed of the process of brand developmen...
Tell us a Story Why are YOU here? What brought you to this particular place, doing this particular thing? Your back story is important and helps us get a better handle on why YOU. If you can show us why you’re the hero of your own story, it will help us see you as the mentor...
David Floyer spent more than 20 years at IBM, holding positions in research, sales, marketing, systems analysis and running IT operations for IBM France. He worked directly with IBM’s largest European customers, including BMW, Credit Suisse, Deutsche Bank and Lloyd’s Bank. Floyer was a Resea...
This study develops and analyses a process related to online policy development in E-learning at Chulalongkorn University Language Institute. The study involved three identifiable phases.Firstly, phase one involved the preparation of a synthesis paper. It was designed to develop an evidence-based policy...