The case discusses the institution of the Ombudsman Office at AllianceBernstein, LP. It demonstrates that measures of effectiveness must be established early, maintained through robust communication at all levels of the organization and evaluated through surveys. Key factors in the office's success are...
Case studies can be powerful marketing tools, but you need to be sure you're creating them in a way that speaks to your customers. Here's how.
Tell the Story from Start to Finish.People enjoy reading a story. A great case study will allow someone to get to know the customer. In telling the story be sure to answer such questions as what were the customer's goals, how did you meet those goals, and are the solutions still worki...
Step 1: Case Study OverviewTwo major components make up the case study overview. The first is a summary of the project. Keep it around three or four sentences. It might be helpful to wait until you finish writing the entire case study to summarize what you just wrote....
Creating a living style guide is a long but worthwhile process. Steven Lambert made a few mistakes along the way that prevented developers and designers from adopting it sooner or using it effectively. However, he pushed through and eventually made it to
This paper explores the creation and launch of a challenger brand in the UK financial services. The challenger was an extension of a more traditional brand. A definition of a challenger brand is proposed. A case study approach is adopted. A model is proposed of the process of brand developmen...
Our solution was to make a galaxy on the GPU, and it had to live completely on the GPU.We started stress tests with thousands of point particles in various patterns. This allowed us to get the galaxy on HoloLens to see what worked and what didn’t....
Using a case study, this paper takes the phenomenon of knowledge-based economies (Department of Trade and Industry, 1998) and the concept of knowledge as the basis of a dynamic theory of the firm (Spender, 1996), and integrates them to produce a view of strategy innovation. It does so ...
Behind this creative process is an IT department who has constantly had to push the boundaries of compute, networking, storage and software to be an enabler of this creative process and not a bottleneck. The first IT imperative is that to lead in innovation, the software has often to be cre...
During a project week at school, participants moved from idea generation to presenting game concepts through collaboratively created prototypes. This case study, combining observation and survey methods, reveals that self-evaluation and openness to sharing ideas emerged spontaneously, but the critical ...