Before starting any new advertising campaign, be clear on what you want to achieve off the back of your video ads. Facebook calls this the campaign objective. Choose one of the following objectives that best reflects your overarching business goals: Awareness Traffic Engagement Leads App pro...
Start capturing leads seamlessly from your Facebook Lead Ads to FieldPulse in real time. With this workflow, every new lead that shows up on Facebook will immediately get added to FieldPulse, ensurin...
Streamline your lead management process by connecting your Facebook Lead Ads to CINC. With this workflow, whenever a new lead comes through your Facebook Ads, a corresponding lead will be created in CINC immediately. This not only eliminates the need for ...
Facebook has 2.9 billion users, and1.9 billion of those userslog into the platform at least once a day. That stated it makes perfect sense to put your ads in front of all these social media users. Recently, the ability to stem data tracking on your cellphone took a bite out of Faceboo...
However, if you have two similar paid ads campaigns and one costs more, it might also bring in more actions or high-quality leads. In other words, a client's Facebook Ads report has additional benefits beyond simply answering the question, “Did we meet our goals?” 12 metrics to use...
Once your ad set has been optimized for dynamic product ads, it’s time to create your ad. Go to the Ads tab to create a new ad or choose one you’ve already created within that ad set. Facebook will populate your ads with the relevant product information based on the chosen product...
This represents a unique opportunity for marketers to use it as a marketing and advertising platform. With the potential to reach billions of people, it really is a great place to advertise.However, a lot of people still don’t know how to create and run Facebook ads. Luckily for them, ...
2. How to Design Effective Facebook Photo Ads Designing text overlays for photo ads can significantly increase their impact on Facebook and Instagram. Based on A/B testing, I’ve discovered that social media users are increasingly unlikely to stop and engage with a non-video ad when the head...
What is a Facebook pixel used for? This code is used to collect data for tracking conversions from Facebook ads, optimizing ads to improve their performance, building targeted audiences for future ads, and remarketing to people who have already taken action on your website. More specifically, ...
I will share everything you need to know about how to create Facebook ads, now known as Meta for Businesses. If you’re totally new to Facebook, you’ll need to set up Meta Business Suite, then come back to this post for a deep dive into Meta advertising best practices. In this ...